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In the rapidly evolving landscape of retail, experiential marketing strategies have become essential for brands to engage with customers in unique ways. A renowned footwear brand, aimed to explore this avenue by organizing its first-ever…

Introduction: An event production company approached eTech to provide robust internet and WiFi services for an event hosted at the SoCal Gas Training Facility. The primary use of the internet was to support a live…

Overview: The Expo Hall, a prominent event venue, sought eTech’s expertise to provide comprehensive WiFi services spanning both the first and second floors of the hall. The client’s requirement was to establish reliable internet connectivity…

San Francisco hosts some of the most significant tech events, and DreamForce is one of the largest among them, spanning the entire Moscone Center and various restaurants in the city. The challenge for DreamForce was…

Every summer, the sun-drenched shores of San Diego transform into a haven for geeks, nerds, and pop culture enthusiasts of all stripes. This is, of course, thanks to the legendary San Diego Comic-Con, a behemoth…

Richardson, Texas, jammed to the rhythms of the 32nd annual Wildflower! Arts & Music Festival this past May 17th to 19th. This renowned community celebration wasn’t just about the music (though the lineup was stellar,…

Brands are constantly seeking innovative ways to connect with their audience. One such strategy that has gained prominence in recent years is brand activation. But what exactly does it mean, and why is it crucial…

Few events in the culinary world match the excitement and diversity of a food and wine festival. From tantalizing dishes to exquisite wines, these festivals are a celebration of taste and culture. But behind the…