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In the rapidly evolving landscape of retail, experiential marketing strategies have become essential for brands to engage with customers in unique ways. A renowned footwear brand, aimed to explore this avenue by organizing its first-ever…

Introduction: An event production company approached eTech to provide robust internet and WiFi services for an event hosted at the SoCal Gas Training Facility. The primary use of the internet was to support a live…

Overview: The Expo Hall, a prominent event venue, sought eTech’s expertise to provide comprehensive WiFi services spanning both the first and second floors of the hall. The client’s requirement was to establish reliable internet connectivity…

San Francisco hosts some of the most significant tech events, and DreamForce is one of the largest among them, spanning the entire Moscone Center and various restaurants in the city. The challenge for DreamForce was…

When it comes to providing an unforgettably-great guest experience at a concert or festival, event planners know all too well that the performance is only one part of the equation. Seeing talented musicians and performers…

For event marketers and seasoned business owners, it’s no secret how impactful trade shows can be for a business. They are often used for product launch announcements, lead capture, demand generation, networking, general brand awareness,…

Trade shows can be boring. Sometimes painfully boring. But they are also an extremely effective marketing tactic to reach a targeted audience and make them more aware of your brand. In addition to putting your…

“How are we going to get people to come to our booth?” As an event planner or event marketer, it’s a question you’ve likely asked yourself a million times and also been asked by your…