The majority of marketers are happy to see the revival of live, in-person trade exhibitions. Few marketing strategies build relationships and produce more qualified leads/sales than trade shows. Now that we’re talking about these events…
When planning an event for your business, there are many ways to measure success. From overall attendance and ticket sales, to prospects captured or sales made. But by focusing solely on the hard-number financial returns…
When you think of a vending machine, you likely think of the near-impossible decision of picking between M&Ms or Skittles, Coke or Dr. Pepper. These days though, vending machines are much more than snack and…
Trade shows can be boring. Sometimes painfully boring. But they are also an extremely effective marketing tactic to reach a targeted audience and make them more aware of your brand. In addition to putting your…
As you begin planning your upcoming events, you may be thinking it’s time to go back to in-person only. After all, most people would agree that in-person events add a key human-interaction element that is…
Image courtesy of swoop More so than ever before, people are (rightfully) concerned about data security and privacy. It seems like every other day you see something in the news about a security breach of…
As an event planner, the last thing you probably want to hear about is another thing to consider while planning your next event. Your list of responsibilities is already seemingly endless, so adding one more…
“How are we going to get people to come to our booth?” As an event planner or event marketer, it’s a question you’ve likely asked yourself a million times and also been asked by your…
Few things in life are more frustrating than dealing with a spotty WiFi connection, and it always seems to happen at the worst times. Whether it’s an important Zoom meeting with the boss or right…
“Is it safe to start hosting in-person conferences and events again?” Image Courtesy of MarTech It’s a difficult question, with no clear answer, that many event organizers are asking themselves. While a multitude of factors…
