When planning a large event, the technology you choose can make or break the experience. From state-of-the-art displays to interactive tablets and VR equipment, today’s events demand top-tier tech to impress attendees and stay competitive….
Brands are constantly seeking innovative ways to connect with their audience. One such strategy that has gained prominence in recent years is brand activation. But what exactly does it mean, and why is it crucial…
In the fast-paced world of eSports, where every millisecond counts and every detail matters, having the right technology can make or break your gaming event. Whether you’re hosting a local LAN party or a major…
In the ever-evolving landscape of event marketing, 2023 has been a year of innovation, resilience, and adaptation. As we reflect on the trends that shaped the event industry, it’s evident that certain strategies have proven…
In today’s ever-evolving corporate landscape, where an increasing number of companies have adopted remote or hybrid work models, the challenge of fostering connection and engagement among employees has taken center stage. As teams spread across…
The use of virtual reality (VR) by marketers is rapidly gaining popularity. It’s a great method for marketers to develop an immersive, digitally focused experience that encourages consumer involvement. We’ve talked extensively about how powerful…
Here at eTech, we’ve written extensively about how powerful of an experiential marketing tool VR headsets can be, particularly at tradeshows and conferences. From games and competitions to get people to your booth, to…
Trade shows can be boring. Sometimes painfully boring. But they are also an extremely effective marketing tactic to reach a targeted audience and make them more aware of your brand. In addition to putting your…
Coca Cola FIFA World Cup AR football experience You may have heard the term “experiential marketing” before. This refers to marketing tactics that focus on creating a full, sensory experience for users, rather than a…
We’ve talked a lot about how the events industry has changed rapidly due to the advancements in technology and the Covid-19 pandemic. Now that it’s standard to host in-person events, virtual events, or a hybrid…
