When it comes to providing an unforgettably-great guest experience at a concert or festival, event planners know all too well that the performance is only one part of the equation. Seeing talented musicians and performers…
For event marketers and seasoned business owners, it’s no secret how impactful trade shows can be for a business. They are often used for product launch announcements, lead capture, demand generation, networking, general brand awareness,…
When you think of a vending machine, you likely think of the near-impossible decision of picking between M&Ms or Skittles, Coke or Dr. Pepper. These days though, vending machines are much more than snack and…
No matter if you are for or against it, the fact of the matter is that remote and hybrid work models are here to stay (in industries where remote work is possible). Many companies considered…
Trade shows can be boring. Sometimes painfully boring. But they are also an extremely effective marketing tactic to reach a targeted audience and make them more aware of your brand. In addition to putting your…
If you have experience planning events for your company, chances are you’ve come across event management software. And if not, you have likely spent many unnecessary hours running through manual processes that can now be…
As you begin planning your upcoming events, you may be thinking it’s time to go back to in-person only. After all, most people would agree that in-person events add a key human-interaction element that is…
Image courtesy of swoop More so than ever before, people are (rightfully) concerned about data security and privacy. It seems like every other day you see something in the news about a security breach of…
As an event planner, the last thing you probably want to hear about is another thing to consider while planning your next event. Your list of responsibilities is already seemingly endless, so adding one more…
If you’ve ever worked at a company with any aspect of sales (as in pretty much every company), you’ve likely heard the adage, “Don’t forget your ABCs.” It stands for ‘always be closing’, and it…
