Especially over the last few years with the pandemic wreaking havoc on the event industry, it has been paramount for event marketers to adapt the way they traditionally did things. It meant getting creative and…
At trade shows, exhibitors are constantly seeking creative ways to draw more people to their stand. Maximizing booth visitors is a top goal for companies to make sure they are getting a clear return on…
If you keep up with the news, or ever scroll through social media for that matter, chances are you’ve heard about the rise of AI (artificial intelligence). From Microsoft and Google’s AI search engine experiments,…
There’s no two ways about it, event planning is tough. And it can be a thankless job filled with long hours, endless fire drills, and constant scrambling to find last minute solutions. It might start…
Experiential marketing can take many forms, including pop-up events, brand activations, product demonstrations, and experiential stunts. Bringing these experiences to your customers can create a long lasting impression, which is more important than ever –…
The use of virtual reality (VR) by marketers is rapidly gaining popularity. It’s a great method for marketers to develop an immersive, digitally focused experience that encourages consumer involvement. We’ve talked extensively about how powerful…
The logistics of planning an event in a remote area, such as a music festival in the woods, can be quite complicated. Arranging shuttles and transportation for attendees, securing licenses, setting up stages, providing power,…
When you start planning for an upcoming event, you may be focused on one thing and one thing only – making sales. Whether you are selling your company’s latest product or utilizing the event as…
The majority of marketers are happy to see the revival of live, in-person trade exhibitions. Few marketing strategies build relationships and produce more qualified leads/sales than trade shows. Now that we’re talking about these events…
When planning an event for your business, there are many ways to measure success. From overall attendance and ticket sales, to prospects captured or sales made. But by focusing solely on the hard-number financial returns…
