Year: 2022

The use of virtual reality (VR) by marketers is rapidly gaining popularity. It’s a great method for marketers to develop an immersive, digitally focused experience that encourages consumer involvement. We’ve talked extensively about how powerful…

The logistics of planning an event in a remote area, such as a music festival in the woods, can be quite complicated. Arranging shuttles and transportation for attendees, securing licenses, setting up stages, providing power,…

When you start planning for an upcoming event, you may be focused on one thing and one thing only – making sales. Whether you are selling your company’s latest product or utilizing the event as…

The majority of marketers are happy to see the revival of live, in-person trade exhibitions. Few marketing strategies build relationships and produce more qualified leads/sales than trade shows. Now that we’re talking about these events…

There are very few things that can get under just about everyone’s skin quite like an unreliable internet connection.  Whether you are at home trying to relax and stream some Netflix, or even worse, preparing…

The new iPhone 14 is here! With prices starting at $799, the iPhone 14 and iPhone 14 Plus are Apple’s new “reasonably priced” flagship iPhones. Apple is also offering the more expensive iPhone 14 Pro…

After being rumored for a while now, Apple has unveiled the new iPad Pro featuring the company’s ultra-powerful M2 silicone chip. According to Apple, the M2 Chip is up to 15% faster than the M1…

When planning an event for your business, there are many ways to measure success. From overall attendance and ticket sales, to prospects captured or sales made. But by focusing solely on the hard-number financial returns…

When it comes to providing an unforgettably-great guest experience at a concert or festival, event planners know all too well that the performance is only one part of the equation. Seeing talented musicians and performers…

For event marketers and seasoned business owners, it’s no secret how impactful trade shows can be for a business. They are often used for product launch announcements, lead capture, demand generation, networking, general brand awareness,…